I obviously found this entry a little late. I have looked into direct marketing, and keep running formulas to figure out the best and most cost effective way to do so. I figure that it costs about $0.50 - $0.60 per card including postage, that 20% of homeowners don’t look at the cards, and that of the 80% that do, maybe 2 (25%) are at any give time considering buying or selling a home. That comes down to about $3.00 per potential customer, which is very good. Of course those 2 potential customers may already have a realtor that they are actively using of would consider using. But, I figure that if it costs you $300 to get a customer that you otherwise would not have reached, it is still more than worth it. My question is whether or not you put together a plan at first, or just started the process and hoped it would work out.